JD.com launches 10 foreign smart hardwares at 2016 CES Asia

JD Smart, the artificial intelligence and Internet of Things (IoT) arm of e-commerce behemothJD.com, unveiled imported smart hardwares at the 2016 Consumer Electronics Show Asia(CES Asia), which began on Wednesday, aimed at attracting domestic early adopters toexperience cutting-edge technologies in their daily lives.

Smart hardwares from a verity of areas, including kids companion robot Wonder WorkshopDash & Dot, world’s first smart travel luggage Bluesmart, smart watch WithingsActivité Steel,body fat scales WithingsActivité Steel, pet toy Petcube, and kids toy OSMO, were introduced.

Most of the products have been welcomed by foreign users due to innovative functions andproblem-solving abilities. Taking the companion robot as an example, by using visualizedcoding approach, users are able to control Wonder Workshop Dash & Dot to make a move orspeak. The product has been shipped to 37 different countries before heading to Chinesemarket.

Yang Qikun, general manager of 3C (computer,communications and consumer electronics)business department of JD.com, said: “Overseas smart hardwares makers, especially somesmall- and medium-sized enterprises (SMEs) and startups, are eager to expand their wings inChinese market due to the larger amount of consumer base and powerful consumptiondemands.”

Yang spent half day exploring this year’s “Startup Park”, which was firstly introduced at theCES Asia for both domestic and foreign SMEs and smart hardware startups, who are willingto seek business opportunities in China. “Some of them may become the next Google,Huawei and Lenovo,” said Yang.

JD.com launches 10 foreign smart hardwares at 2016 CES Asia

Attendees look at the smart hardware debuted at JD.com’s booth of 2016 CESAsia held on May 11, 2016 in Shanghai. Photo provided to chinadaily.com.cn

However, for overseas enterprises, the differences of business culture, registrationregulations, logistics and local-customized marketing strategies between their originalcountries and Chinese market remain a gap and JD.com, recognized as China’s largestonline direct selling platform, is keen on being the bridge to support their investmentrequirements.

Ken Lin, director of the International Business Development (IBD) Department of JD SmartGroup, also elaborated JD’s hardware incubator program – PowerUP, which targets overseastechnology startups, during the products launch event.

PowerUP, the program affiliated with “JD Plus”, a project of Chinese e-commerce behemothJD.com, has since February 2014 has provided integration resources services for hardwareenterprises.

“PowerUP is a go-to-market program that targets overseas hardware startups with products atthe ready-to-ship stage,” said Ken.

JD will provide four distribution platforms for the partners who join the program, including anonline community built for product trail subscribers, an online launch platform that debutsnews products, a crowdfunding platform and the online shopping mall, JD.com, Ken said.

According to Ken, the program links overseas entrepreneurs with domestic investments andhelps them to reach original equipment manufacturer and original design manufacturerresources and set up networks.

According to Beijing-based iResearch Consulting Group, sales revenue of China’s smarthardware will reach 42.4 billion yuan ($6.43 billion), and volume will witness a fast growth inthe coming three years. By 2018, it will reach 90.9 billion yuan in total.

Apart from smart hardware debut, the logistics lab of JD.com has also introduced two types ofits self-made delivery drones during the event.

(Source: China Daily)

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